People everywhere are looking for ways to live a more flexible lifestyle while also earning money (in a career that actually makes an impact!) from home. And I see it in my community too.
Women often reach out to me to ask how I started my business and what skills they need to get their own work-from-home, passion driven dream off the ground.
I started my coaching business in 2008 and honed my specialty into fertility coaching after I started my own winding journey to motherhood. (You can read more about my story here!) Most people who are drawn to coaching have an innate knowing that it’s what they are meant to be doing. I’ve always felt the calling to help others, and have let that pull on my life lead the way.
If you’re ready to find your focus, boost your skills, and take the next steps in finding your own coaching path, I’ve got some tips to share!
Use Your Strengths & Skills
A business that supports women, specifically around fertility, should focus heavily on their overall health and wellbeing. A certification program can provide you with the research-backed information and a broad spectrum of education on coaching and fertility you’ll need to be a valuable coach, but it all starts with your own innate passion for health and healing - physically, mentally, and emotionally.
In what areas are you the go-to person your family and friends turn to when they need support and advice? What topics do you spend your time researching in the fertility and CCC/TTC space? Whether it's nutrition, prenatal exercise, yoga, or life coaching, be sure to know your strengths and interests so you can create the most valuable offer(s) for your future clients.
Define Your Ideal Client & Offers
Once you have honed in on your strengths and interests, it's a good time to start thinking about your fertility coaching offers and who you’d like to serve (e.g. IVF, miscarriage support, PCOS/hormone healing). What can you provide that would best-serve your ideal client? Examples include group coaching, 1-1 sessions, and self-paced online courses. What education or certifications do you need to support these clients and services?
Build Trust with Your Clientele
Fertility issues impact 1 in 8 families and 1 in 4 known pregnancies will end in a miscarriage. The question isn’t whether you know someone who needs fertility support - you do. Marketing matters, but the number of clients you build ultimately comes down to trust and experience.
You need to develop strong relationships with your clients in order for them to trust you with their fertility process. Be communicative, have a calming presence, stay up-to-date with their foundational labs, tune into current research, and remind them that everything they share is in confidence with you.
If you’re interested in learning more, I encourage you to head out for a walk or curl up with a cup of tea and listen to this episode of my podcast with Tess Kosow, a graduate of FCA and a true warrior. Then download my free guide - 5 Steps to Starting a Fertility Coaching Business. I’ll walk you through the basics of fertility coaching and building your business from the ground up!
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